Showing posts with label on publishing. Show all posts
Showing posts with label on publishing. Show all posts

Wednesday, September 15, 2010

Guest Post: Claudia H. Christian - 5 Reasons Why Bookstores Matter



About a month ago we talked at the #bookmarket twitter chat about how to connect with bookstores in order to get books out there. It was a fantastic and informative chat where two bookstore owners shared some great tips of what to do and what not to do when contacting this important figure of the publishing market. However, the topic was so interesting that I felt I needed a complement, so I invited Claudia Hall Christian, the mind behind that great chat, to write a post about bookstores and writers. Enjoy her wisdom, she has plenty of it! 


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Claudia Hall Christian is the author of the sweet and crunchy serial fiction, Denver Cereal and the heartfelt thrill ride, the Alex the Fey thriller series. She is a co-owner of Cook Street Publishing and the leader of #bookmarket, Twitter’s only chat on Book Marketing, on Thursdays 4 p.m. ET. She can be reached at her personal blog – On A Limb, Twitter at @ClaudiaC or on Facebook at facebook.com/claudia.h.christian.


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I can’t tell you how many times I’ve heard people say that bookstores are dead. Conventional wisdom for a new author says you should not waste your time with bookstores. After all, the US Census Bureau estimates bookstores sell 16.6 billion dollars in retail book sales and non-book sales while Amazon.com and BN.com sell over 10 billion dollars in books alone. Amazon and Barnes and Noble capture almost half of the book sales in the US. It’s easy to see why you’re encouraged you to focus on selling books online.

Conventional wisdom is wrong.
Authors need bookstores. Here are a few reasons why:

1. Bookstore employees put books into people’s hands: Literally, bookstore employees walk people to bookshelves and put a book into someone’s hand. When a book is put in a person’s hand, they almost always buy it. Who wouldn’t love having their books set into a customer’s hand for the customer to trot on up to the cash register with it?

2. Bookstores are gathering places: A bookstore is a wonderful place to talk about your book. Once the book is written, edited, bound and printed, you will need places to talk about your book. Your local bookseller will love to have you come to talk about your book.

3. Bookstores sell books: It sounds simple. But selling books is the entire reason bookstore employees show up for work. Even if the floor cleaner works on the floors to create a comfortable environment for the sale of books. You want to be a part of that stream.

4. People who shop bookstores read: Everyone shops at Amazon.com and BN.com. People who read books, join book clubs, and talk about books shop at bookstores. Your market is walking the aisles of your independent bookstore right now. Your book should be there for them to read!

5. An infectious environment. As an author, once the book is completed, your job is to develop your audience. Bookstores are your first audience. Give copies of your book to your local independent bookstore. Let them read what you have to say. If they like your work, you’ve got your first customer. Like a virus, they will pass your book on to the book readers in your community. The book readers will pass the book along to their friends who read books and your audience will catch your reading bug.

So drop by your local bookstore today. Drop off a book for them to review. Ask them how you can become apart of their collection.

Get going! Your audience is waiting!

Tuesday, August 31, 2010

Interview - Monica Marier, author of Must Love Dragons



Writers are artists, as well as painters, dancers etc. But you know that person who sings, dances, writes and also plays five instruments? That's an 'Artist'. Please meet Randomities' honorable guest, the multi-talented Monica Marier, author of Must Love Dragons and much more. 
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Monica Marier is a caffeinated stay-at-home mom, artist, writer, composer and eccentric. Her debut novel Must Love Dragons is coming out through Hunt Press September 2010. She writes a column on obesity in America for Frum Forum and draws/writes webcomics for the company she co-created: Tangent Artists. Monica lives in the D.C. Metro area with her very supportive husband, blogs at the Attack of the Muses and is also on Twitter.


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Mari: Welcome to Randomities Monica. It's a great pleasure having you here. :) Since Must Love Dragons is your first novel, it's inevitable asking how you became a writer. Could you tell us a bit about yourself? 

Monica: Pleasure to be here. My mother introduced me to Fantasy when I was around 11 when she read me the Book of Three by Lloyd Alexander. I found myself wanting to create my own worlds with characters that were as enchanting as Tolkien's and Lloyd's.

I started writing my "great epic fantasy" when I was twelve and the project evolved well into my twenties. But after nearly ten years of work, I looked at what I had and realized it was crap. I had written an overly-dramatic, Mary-sue novel. I scrapped the project and it was one of the hardest things I'd ever done in my life–I'd pretty much convinced myself that was I not a writer and never would be.

I started getting into comics and began drawing those in my spare time. I didn't know it, but I was still writing. I thought was only 'creating stories' for comics and animation. I didn't think of it as writing.

Late in 2008, I decided to do a comic chronicling the events of a D&D game (which Later became CRIT!) but the problem was that the game was moving faster than I could draw and I was missing a lot of subtle things. Plus I wanted more. I wanted to know more about the characters histories and drives. Things like that wouldn't have come across so well in a comic.

One evening, I sat at the computer and wrote out as much as I could remember and after eight days, and at the end I had 30,000 words. It was the start of what became my first book. I finished it during NaNoWriMo and titled it Must Love Dragons. The process changed me, but it changed the story too. It had evolved beyond the game, and turned into something that took on a life of it's own.

Mari: What's different about Must Love Dragons from all those epic tales around there? 

Monica: I'm going to stay away from the word 'epic', first off. The word has been used by Hollywood a million times in the last few years to sell movies. Clash of the Titans, Alexander the Great, Sparta, etc. all were described as EPIC to the point where it's almost funny. ie: "Scott Pilgrim Vs. The World" where the tagline is, "An epic of epic epicness." My brother and I have joked that we're boycotting the word 'epic.' The other consideration is that since my book is a comedy, it's almost disqualified from use of the word epic (unless it's ironic). Some unwritten rule is that you can't be "epic" unless your story is deadly serious.

Must Love Dragons is for Fantasy fans who don't take themselves too seriously. It’s about real-life, but all painted on a traditional swords and sorcery background. It’s my world, so I can have people chasing dragons and scouring thieves dens while they deal with paperwork and credit unions. A lot of Linus Weedwhackers problems are problems anyone could face: going back to work, idiotic teammates and, of course, being a parent.

Mari: Interesting point on 'impossibility' of a humorous epic tale. You gave me something to munch on, thanks! :) 
If you got curious about Monica's book -- I certainly did -- here's the cover and blurb.



Everyone knows that Heroes slay Dragons. Not everyone knows that Heroes also change diapers.
It's the oldest story in the world; boy meets girl, boy marries girl, they have a family. 
But what happens when the girl makes more money than the boy, and he stays at home to raise the kids? What happens when pregnancy is rough on her, and he has to go back to work? And what happens when she's a dragon, he's a ranger, and a day at the office involves trolls, elves, magic, and lower back pain?
Linus Weedwhacker (shut it, he's heard 'em all) knows first hand.
Mari: Please tell us how you approached Hunt Press, or how they've approached you if that's the case. If you don't mind, could you give us some inside information about the deal closing? We're always curious about that, heh. 

Monica: Believe it or not, my deal was entirely thanks to Facebook gaming. I received a friend request from someone who wanted more neighbors for the FB ap Tiny DD and Farmville. It was Tammy Takahashi, author of Zenschooling. One day on her status feed she announced that her publisher, a micro-press called Hunt Press, was accepting submissions of Sci-Fi/Fantasy novels. I asked her about Hunt Press, (what kind of contract, how was distribution, where would the book be sold, etc.). There was no query or agents involved, I sent the completed MS in an email along w. a million prayers to every patron saint of writing/arts I could think of.

A month later, I got a response saying that after some “substantial editing,” they wanted to publish my book and I did a happy dance in the living room for 20 minutes.

Mari: Who'll say Farmville is a waste of time after that, eh? lol In my view, you asked the right questions in your first contact with your publisher-to-be. Very wise of you! Now, I see that Hunt Press has a particular submission process. Are there other aspects on their practice that diverge from what we generally see on the publishing market? 

Monica: Well, Hunt Press is a micro-press so there’s not as much pressure and protocol as a huge publishing house. Hunt Press takes care of the copyright and ISBN fees and helps with the printing and marketing (they gave me my spiffy cover, for example). They also have experts in layout and editing to make sure my novel is at it’s best. I’ve been working really closely with my awesome editor and publisher, over the months, and we worked on a proper schedule. While distribution and marketing are smaller, and I’m responsible for a lot of my own promotion, they have my back and are always ready with help and advice.

That being said, a lot of the success of the project depends on pre-orders. The more money we have in advance, the more money we have to spend on the launch. In addition, Must Love Dragons will have online distribution in both digital and paperback versions through pretty much all the world, but it won’t appear in your local store unless you ask for it. I have to ask people to go to their local Barnes & Noble and WHSmiths and ask if they could carry “Must Love Dragons” by Monica Marier.

Mari: Must Love Dragons can be pre-ordered at the Hunt Press website dear reader. ;)
Now, I hear you not only write books, but you have other artistic inclinations as well. Can you tell me more about Tangent Artists and your other projects?

Skeleton Crew
Monica: One of my projects is Frum Forum’s. “The Fat Diaries.” Danielle Frum, (who encouraged me to publish my book in the first place) read an essay I wrote for my friends about my fight with obesity. I recently lost about 70lbs after being morbidly obese for 3 years. She then asked me to do an article for them every Friday about America and its nutrition problems (1 in 5 Americans is obese). I started doing a cartoon to follow each article, for the hell of it, and I ended up doing one every week.


Donuts for Looking
Tangent Artists is a webcomics company I cofounded in 2006. We have 3 series running, “CRIT!”, “Donuts for Looking” and “Skeleton Crew,” I do some writing and artwork for all three. We’ve been on local TV, appeared at East Coast conventions, and we’re starting to get pockets of following all over the English-speaking world.

In the future, I’m looking to publish my sequel to Must Love Dragons, and my story Madame Bluestocking’s Pennyhorrid will be hosted at Doctor Fantastique’s Show of Wonders

Mari: You were on TV? So I'm interviewing a local celebrity? *grinz* 
Don't be shy, tell us about your musical aptitudes. ;)


Madame Bluestocking's
Pennyhorrid
Monica: I’ve been playing piano since I was six and composing music since I was nine. I was a complete dunce at reading music, I still am–can barely read a note­– but I constantly heard music in my head, usually underscoring my life or my stories. Most of my compositions were “soundtracks” to whatever I was writing/drawing at the time. When I was 13, my parents decided to switch from piano lessons to composition lessons where I learned to write my compositions on the computer. Right now, I write scores in a midi program and then mix them in Garage Band. I still have a lot to learn, and I’m not composing as much as I used to since I started writing, but I like to practice when I can.

My music will be showcased along with Madame Bluestocking’s Pennyhorrid.

Mari: Thank you Monica for your lovely visit and best luck with your book and your many interesting projects! 
*heads off to read Madame Bluestocking’s Pennyhorrid
Oh wait, before I go, I leave you with an excerpt of  Must Love Dragons. You can follow the audio with the text below. Have fun! 


                “Listen, Quince, I appreciate you wanting help, I really do. It’s downright decent of you. But here in the northwest provinces, the UUGA is in control of contractual rules and guidelines.”
                “And what is that... the yooga.?”
                “Well, that stands for the United Union/Guild Association. They consist of the five main nomadic trades, generally people who patrol several towns or provinces and cover a wide range of tasks. Members of said organizations are all licensed to carry weapons, and wield authority... of a sort. It all depends, really. All the trades have their own union or guild. Each union, in turn, answers to the UUGA which governs all activity...”
                Quince’s vacant stare, was beginning to worry Linus. How much of this was he really taking in?
                “It’s like a big club, alright?” he said slowly.
                Quince nodded thoughtfully, or perhaps he was trying to see his own eyebrows. It was hard to tell.
                “What is it you do Quince?”
                “I can hit stuff with my axe!” answered Quince, pointing to a double-headed monstrosity the size of a lamppost.
                “Okaaaaay, Warrior,” said Linus weakly. Figures, he thought. “Well, you need to know that there’s a Warriors Union. Their job is to make sure that all Warriors are given good pay and treated well by towns and cities. They want to see that the Warriors are happy so they’ll go to meetings and pay lots of dues.”
                “They’re the good guys?” asked Quince with infuriating density.
                “Sort of,” agreed Linus with reluctance, “But what the Union also wants is for ALL Warriors to be in the Union. They don’t like Warriors who aren’t in the Union to do jobs for less money or for harder terms. Do you follow?”
                Quince pondered this for a moment. Linus couldn’t help noticing that when Quince had to mull something over he had to stop walking to do it. Apparently he couldn’t handle more than one command to the brain at a time.
                “They want all the Warriors to be in the Warrior’s Union so they can protect them, then?” asked Quince slowly.
                Linus was about to debate this fact; about how non-Union Warriors could charge less because they didn’t have to give the Union a percentage of their fees, and pay monthly dues, but Quince was obviously not up to the stimulation. He decided to take the easy way out.
                “That’s right. So I’m afraid you can’t be a Warrior around here without a membership, do you understand?”
                “That’s okay,” said Quince. “I don’t need any protection!”
                Yes, but whos going to protect me when the Warriors Union wants to know who collaborated with a non-member with no contract? Theyre gonna break my damn legs, he thought glumly. He hadn’t dealt personally with the UUGA in a good while, but he knew enough about the nature of people to suspect that they hadn’t changed much. Quince was going to be trouble; Linus decided to shift tactics.
                “If you don’t have a contract, Quince, you’re not entitled to any of our payment.”
                “Oh, I don’t want any money. I’m only here to stop those nasty Kobolds.”
                The blood drained from Linus’ face. A non-member with no contract working gratis? Forget about the broken legs, they’d never find his body.
                MORRRRRFFF? he called in a panicked voice. He’d need backup on this one.
                “What?” asked Morf running up. Linus motioned him in closer so as not to be overheard. He needn’t have worried. Quince was a good two feet in the air from their bowed heads.
                “The silly bastard’s not affiliated with anyone–no contract, no license, nothing–and insists on helping us…” Linus choked a little, “…free of charge.”
                Linus suspected that Morfindel’s face probably looked like his had a second ago, his slack jaw practically banging against his chest plate.
                “Can he do that?” he asked, stunned.
                “No one’s been stupid enough to try! He says he doesn’t want any money, he just wants to help out!”
                “It could be a trap, Linus,”
                “What, like he was sent by the UUGA?”
                “Yeah, to see who’s hiring outsiders.”
                “Good point,” said Linus, casting a calculating glance at Quince. Maybe he was just pretending to be thick. The big ox was in conversation with Wendria right now in a battle of the blondes.
                “I’m trying to remember what kind of fruit a quince is,” said Wendria thoughtfully. “Is it the small orange fruit that has a peel like a citrus or is that a kumquat?”
                “Woah! They named a fruit after me?!” said Quince agog.
                Linus relaxed a little.
                “I’m guessing he’s just a moron,” he said flatly to Morfindel.

Tuesday, August 24, 2010

Interview - Dan Holloway, curator of the eight cut gallery press



Are you debating with yourself whether Amazon's policy is fair, whether the current system for book publishing works or not? Well, there's a new publishing house proposing quite an alternative for the publishing market: not only they don't care about the mainstream publishing but also they run away from it. 


Did I get your attention? Good! Please meet Randomities' honorable guest, Dan Holloway, curator of the newly born eight cut gallery press and a writer to whom 'underground' is like a middle name. 


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Dan Holloway is a founder member of Year Zero Writers, and curator of eight cuts gallery and eight cuts gallery press. His articles on publishing, short stories, poems, music and poetry reviews, and papers on post-communist Europe have appeared in print and across the blogosphere. He is the author of the novel Songs from the Other Side of the Wall, and the collection of stories and poems (life:) razorblades included (left), both available from his website.


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Mari: Welcome to Randomities Dan! Please tell our readers how the eight cuts gallery press came to be and what's its philosophy and main goal. I'm also curious about the name.


Dan: Thank you so much for inviting me here. eight cuts gallery press is one part of eight cuts gallery. The idea had been building after I blogged last year about the need for literature to have more curators prepared to get excited and whip up some hoopla about the great writers who are out there. As time has gone on and no one seems to have filled the role, I decided I’d throw my hat into the ring.


The goal is simple – to get people excited about great writing. The philosophy is equally simple – there’s great writing out there you don’t know exists, and you should. Not by making it conform to the traditional preconceptions of what stories and books are, but by putting it out there in whatever shape it wants to take and selling the public a ringside seat.


And an integral part now is the Chris Al-Aswad Prize http://eightcuts.wordpress.com/eight-cuts-prize/ for outstanding contribution to breaking down barriers in the arts, named in honour of an amazing guy who was the vision behind www.escapeintolife.com.


In terms of the press, I think it’s a model that can work for alternative or underground works. There were also very specific books I really wanted to get behind, and that spurred me into doing something now.


Mari: The pleasure is ours, mine and the readers'. :) 
Please tell us, is there a special meaning for the gallery and the press' name? How did you come up with "eight cuts"?


Dan: Sorry, I completely missed that bit! I have no idea where the eight cuts bit came from. I spent a couple of months trying to make it mean something deep but failed miserably. The gallery bit is partly to get across the crossover with art, and a new way of doing things for literature, and partly to make people think of Six Gallery where the Beat Poets gave their famous reading.


Mari: You have a rather unusual approach to several aspects of the publishing market. For instance, you don't attach an ISBN to the paper books. Is there a particular reason for that approach? 


Dan: The main reason is to ensure I can control distribution. I want to avoid our books being sold on Amazon or in the big chains if I can. It means more for the kind of books we publish to work with a small group of carefully selected outlets – to build relationships with them, and with our readers direct.


And I honestly don’t understand ISBNs. No one has been able to come up with a good reason for why the book business distributes as it does other than “just because”.


Mari: Well, it seems to be standard to the publishing market. I wonder if not having an ISBN could hurt the company's and maybe even the author's credibility. 


Dan: I’m not sure with whom we would lose credibility. Maybe with the mainstream, but that doesn’t worry me. We would lose much more credibility with our readers by trying to fit the corporate model. I DO care about authors though – they need to be 100% clear what we’re about. I don’t mind if they go on to a big publisher, but we’re not here as a route into the mainstream. We’re here to give people a way of being read without having to get into the mainstream.


Mari: Another distinctive approach is on the financial aspect of the business. On your website you say:
1) you'll take no money from sales; 
2) you'll not retain any rights; 
3) you'll split 60% of the company's profits with the participating artists; 
4) you'll take royalties from the authors only in case of long and shortlisting for major literary awards. 
This sounds like a pretty revolutionary system to me, in which the author is practically a business partner. Did I get it right, is this where you're heading?


Dan: Good lord, no – I wouldn’t want authors to share the bad bits of running a business. It’s more like a movie where people get paid on profit-share. 


1. Yes, except where we have had to pay for marketing costs with prizes (it’s a condition with the Booker, for example, if you get shortlisted). 
2. Absolutely 
3. This refers to eight cuts gallery, as opposed to the press. This is the part of the project where I may make money personally by building the brand, holding live shows, selling merch. The press is only part of the whole, remember.
4. We won't be charging royalties - instead of passing on 100% of the profit, the author gets 50% of the profit, until we have recouped.


So, with eight cuts gallery, the artists (those contributing to the eight cuts gallery exhibitions) get 60% split between them; the authors get 20% split between them; and we get 20%; with eight cuts gallery press, we still get 20%, but the remainder is split between the writers.


Mari: Please tell us how your submission process works. What are you looking for and how should writers submit to you? Should they send queries, synopsis, fulls? Can they send by post or only electronically?


Dan: Our full submissions info is at http://eightcuts.wordpress.com/collaborate/submissions. 


The long and the short is that we take submissions electronically but there is no prescribed format – whatever the writer thinks shows their work off best.


Mari: Please tell us a bit about Charcoal and The Dead Beat, the first books that are coming up through eight cuts gallery press this year (2010). What makes them a fit for eight cuts in your view?


Dan: It’s very hard to say what an eight cuts book is like without using all kinds of categories that don’t really apply. I guess urban is a word that would apply. And both are rich, complex, but written in great language. Most of all, they are deeply serious book in the sense that each author has tried to convey some deep sense of personal truth through them, and that’s something I really believe in (http://yearzerowriters.wordpress.com/2010/03/06/confessional-art/).


Ah, no wait, I think I have it. It’s what they have in common with my last book (which I will bring out through eight cuts). For all much of their subject matter is death, they are actually books about life.


Mari: Here are the tidbits Dan shared about the eight cut's first releases. You can read the first chapters of both books on their website. Thank you for being here Dan, and for your insightful and straight forward answers. Much success with your new venture! 

Charcoal, by Oli Johns
“Apparently there are three popular ways to kill yourself in Hong Kong.
Throw yourself off a building.
Hang yourself.
Burn charcoal in a sealed room.”
Oli can’t stop reading Deleuze, only it doesn’t seem to make any sense. And he can’t stop thinking about suicide. And Camus. And that sort of makes sense. But only sort of. And then he meets a seventeen year-old girl on the internet and they meet regularly for mindless sex. Only it’s not enough to stop the anxiety. And the obsession with suicide, although he knows he’ll never kill himself. And then there was that Korean model, the one who killed herself in Paris. And that writer, the one he met online. The one who said she’d tried to kill herself three times. The one who wrote that book…
The Dead Beat, by Cody James
It’s 1997, and the comet of the century is due some time about now, on its 3000 year roundtrip.
“Man, fucking Emeryville,” Lincoln said, pausing in his stride to hock phlegm onto the sidewalk.”
And so, for want of anything better to do, Adam and his meth addict friends end up in San Francisco, wondering where their place in the addict hierarchy might be, why no one has written a good book in over a decade, and what the fuck the comet might mean, when nothing on earth means anything.
And in a zip of light and a snort of meth the comet is gone, taking with it this last snapshot of earth for 3000 years, leaving Adam to wonder if it meant anything at all, or whether it was maybe just a bit cool that the sky looked different. Just for once. For the last time in his life.


Note: The photo above is supposed to be of the Six Gallery reading mentioned by Dan, although the website where I found it don't state its credits. Nevertheless, the article that goes with it is rather educating. 

Saturday, August 14, 2010

Interview with Johanna Harness at the Writer's Digest

Johanna Harness it the genius behind the #amwriting community on Twitter. I spotted an exchange of tweets that lead to her interview at Jeanne Friedman's blog on Writer's Digest's website -- There Are No Rules -- and I thought a simple tweet wasn't enough to share this insightful interview. I had to spread the word here at Randomities too.

She talks about the #amwriting community, about writing, marketing, the reasons why she chose the traditional path to publishing instead of other alternatives. There's much more, of course, but I won't spoil it to you.

Click HERE to read it and tell me what you think. It's worth a blog post, isn't it? ;)

Edited to add: I was one of the happy recipients of her cool buttons giveaway this July. Check them out. :)

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